CRM audit
We export and segment dormant leads by age, stage, quote value, and suburb.
Revenue Recovery·Dead CRM Revival
Last summer's leads are this quarter's installs.
Your CRM is full of homeowners who enquired, got a quote, and went quiet. Rebate windows reopen. Bills spike in summer. They're still interested — they just need a reason to act.
The problem
You're buying new leads while last season's pipeline rots in the CRM.
Every solar installer accumulates dormant leads — homeowners who requested a quote six months ago, sat on the decision, and never replied to follow-up. They're not gone. They're waiting for the right trigger.
Rebate announcements, summer bill shock, and feed-in tariff changes are natural re-engagement moments. But manually working through thousands of old CRM contacts before a rebate window closes is impossible with a sales team already at capacity.
Reactivation ROI beats new lead acquisition every time. These contacts already know your brand. They just need a timely, relevant nudge.
What this looks like today
The status quo. Before the system runs.
01
Thousands of old enquiries sit in CRM stages marked 'lost' or 'nurture' — never followed up systematically
02
Rebate deadlines create urgency your team can't manually capitalise on
03
Marketing budget goes to new lead gen while existing data sits untouched
04
Sales reps focus on fresh leads because old ones feel like dead ends
05
No structured process for seasonal re-engagement campaigns
06
Last summer's pipeline becomes this summer's missed revenue
What we build
A complete system. Not a single tool.
Every component designed for australian solar and renewable energy installers — wired together, not sold separately.
CRM audit and segmentation
We analyse your dormant contacts — enquiry date, quote value, drop-off stage, suburb, and bill estimate — and segment them for targeted re-engagement.
Rebate-triggered campaigns
Automated sequences timed to STC changes, state rebate announcements, and seasonal bill spikes. Right message, right moment.
Multi-touch SMS and email sequences
3–5 touch campaigns with personalised messaging based on original enquiry context — not generic blast emails.
Re-qualification on reply
When a dormant lead responds, updated qualification runs automatically — bill, roof, timeline — before booking a fresh inspection.
Inspection rebooking workflow
Interested homeowners book directly from the reactivation message. No rep cold-calling required.
Campaign reporting dashboard
Track sends, opens, replies, rebookings, and revenue recovered per campaign. Prove ROI on reactivation vs new lead spend.
How it works
From first trigger to live system.
Step by step — most implementations go live in two to three weeks.
01 02 Campaign designed
Messaging tailored to the trigger — rebate deadline, summer bills, price drop, or finance offer.
03 Sequences deployed
Timed SMS and email touches go out to segmented lists. Personalised with original enquiry context.
04 Replies handled automatically
Interested homeowners get re-qualified and offered inspection slots. Objections get appropriate responses.
05 Inspections rebooked
Revived leads enter your active pipeline with full history — original quote, new qualification, and campaign source.
06 Results tracked
Revenue recovered, cost per rebooking, and comparison to new lead CAC reported per campaign.
Outcomes
What changes. Inside 30 days.
Revenue from existing data
Dormant CRM contacts convert at a fraction of new lead cost.
Rebate window capture
Systematic re-engagement before deadlines — not a last-minute rep scramble.
Lower blended CAC
Reactivation pulls down average cost per acquisition across your pipeline.
Pipeline without new spend
Booked inspections from contacts you've already paid to acquire.
Seasonal revenue smoothing
Re-engage last season's leads to fill gaps before summer peak hits.
Proven campaign ROI
Dashboard shows exactly what each reactivation campaign recovered.
Timeline
Phase 01
Week 1
CRM export, data cleanup, segmentation, and campaign strategy — rebate timing, messaging angles, and target segments.
Phase 02
Week 2
Sequence writing, approval, CRM integration, re-qualification workflow, and booking link setup.
Phase 03
Week 3
Campaign launch. Monitor reply rates, rebookings, and revenue. Iterate messaging for subsequent segments.
Common Questions
Before you book. Quick answers.
We've seen strong reactivation rates on leads 6–18 months old — especially when timed to rebate changes or summer bill spikes. Leads older than 2 years typically need stronger offers.
Sequences include opt-out on every message. Segmentation excludes recent declines and existing customers. Messaging is value-led — rebate news, bill savings — not hard sells.
Most installers with 500+ dormant CRM contacts see meaningful results. Larger databases produce larger returns — but even 200 well-segmented contacts can book inspections.
Yes. Campaigns are designed around urgency triggers — STC step-downs, state rebate allocations, EOFY finance offers. Timing is the whole point.
HubSpot, Salesforce, GoHighLevel, Zoho, and most solar CRMs. We can also work from CSV exports if your CRM data is messy.
Reactivation cost per booked inspection is typically 60–80% lower than paid lead sources — because acquisition cost was already paid months ago.
Next step
Ready to implement dead crm revival?
Book a strategy call and we'll walk through how this system fits australian solar and renewable energy installers specifically.